Meaningful logo for healthcare provider.
KiBridge
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Contest Holder
Patricia8
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Last Logged in : 3538days6hrs ago |
Concepts Submitted
155 |
Guaranteed Prize
200 |
Winner(s) | A Logo, Monogram, or Icon |
 All design entries are veiled from other designers till the end of the contest.
Featured Contest
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Live Project
Deciding
Project Finalized
Creative Brief
Meaningful logo for healthcare provider.
KiBridge
Bridging the Gap
No
Should help show: a bridge that helps patients demonstrate positive outcomes. At present, docs/nurses see patients, prescribe Rx, give instructions and ask patient to follow up at a later date. Between the time that visit ends and the next visit begins, there is a huge GAP - a great divide. During that time frame, patients may or may not follow their prescribed regimen, may or may not take their medications, may or may not adhere to the doctor's instructions. They are usually uneducated about their disease, may be depressed, lack motivation for change, and make no attempt to change their lifestyle (diet, exercise, etc.) The "Ki" is a Chinese/Japanese word that says there is a balance between the positive and negative that leads to "good health." So, in a word, "ki" could be positive energy or health. KiBridge helps bridge the gap by offering counseling and further follow up between visits to the doctor so that patients can learn to be motivated and desire healthy outcomes, motivating them to work toward this goal.
Medical
Illustrative
Web 2.0
Cutting-edge
Simple
Professional
I have always liked brighter or bolder colors. I like contrast - such as royal blue and yellow. Red is also nice. It is difficult to say
not sure
Color-wise I don't really like softer colors unless there are some bold colors in addition to them. Because the name KiBridge is unusual (but so is nike), I considered having a tagline with it; however, I decided against that.
The "ki" is not something people would fully understand, so the logo does need to convey something about what this means. For my logo, I want the "ki" to represent health/wellness and the logo is like an "action" word so it is a "health bridge" that someone is moving across. Even if people do not understand the Chinese origin, that is fine. They will soon associate it with a health bridge - a bridge that takes them over the difficulties they encounter psychosocially and keeping them from having positive outcomes when they return to their doctor. The goal is not to focus just on psychosocial issues and then send them on their way - but addressing those psychosocial issues as they RELATE TO their overall physical health as well.
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