Logo for Softwashing (building cleaning) company

Softwashing UK

Yes

The logo is for a cleaning company specialising in a new cleaning method called Softwashing (as well as also offering more traditional cleaning services).

Softwashing is a safe, effective and eco-friendly low pressure cleaning method. It is an alternative to traditional pressure washing methods and can be used to clean all outdoor surfaces, including roofs, walls, cladding,
stone concrete & brick and wood. A solution of chemicals is sprayed onto the surfaces using a low pressure spray gun. The company cleans both residential properties (houses) and commercial properties (shops, offices etc).

This website (http://www.softwashsystems.com) has good information including videos which show the process. (Please note DO NOT take any inspiration from the design/styling on this site).

We require a clean, modern and logo that clearly represents the concept of cleaning a building in a clever, simple and iconic way.

It should be IMMEDIATELY OBVIOUS when looking at the logo exactly what the company does (e.g cleaning the exteriors of domestic and commercial buildings). It should NOT consist of pure typography or an abstract shape like a swirl or stripe. We do NOT want to see a droplet of water used as the main motif. This has been done too much in the industry already.

It should be crisp, clean and modern (using a maximum of one or two block colors) with an emphasis on shape and outline rather than lots of gradients/shading or inner complexity.

It should work well when displayed both very small and very large, and should be easily reproducible for screen, print and also embroidered onto clothing/uniforms.

'UK' is just part of the name, there is no need to represent the 'UK' in the graphic or colour scheme.

Color-wise it should feel representative of cleanlines, fresh water, air, and eco-friendliness. E.g. lighter blues and perhaps elements of green.

Cleaning