Logo for a shuttle and transfers company

UNICORN

Shuttles and Transfers

Yes

I need a logo for a transport company that offers shuttle and transfer services primarily for children 12 years and younger. However, the same vehicles will be used to transport adults outside of business hours therefore the logo has to also accommodate adults.

The trading name of the company is "Unicorn" and the tagline "Shuttles and Transfers"
Unicorn means chastity, purity, dreams, virtue, strength, integrity, magic, healing, freedom, therefore this must come through in the logo. The company is owned by a woman and employs mostly women therefore there must be a feminine touch to the logo. Filigree usage is encouraged.

The company has an application (“app”) that enables a parent to view the count down in minutes of how far the transport is from the pick-up point and an option to view any trip upon request as all trips are recorded using a Garmin dash camera fitted in every vehicle. The app sends the parent a message at the time of pick up and on arrival at the destination. The app also enables parents to make ad-hoc bookings which can be honoured if paid in advance via a linked credit card.

Please keep in mind that the vehicles are used to transport adults outside of school hours.

Transportation